A logo is the sign that distinguishes a company from its beginning. Through the lines, font and colors it transmits the essence of a brand over the years. But with time, a company undergoes inevitable transformations: the products develop, the employees change, the market widens and differs and consequently, the logo may not reflect fully the company development any more. That’s why some months ago we announced a contest for students of graphic design schools with the purpose of updating the company logo.
Istituto Professionale Albe Steiner of Turin gladly accepted our proposal and their students have sent us their projects for: Corporate logo, Business card, Letterhead, Products catalogue, Company website.
These are the participants of the contest:
SAID AIT HADDA, AMOAKO FRANKLIN, AZZARO DANIELE, BASTA ANDREA, CARBONE FEDERICA, CASABIANCA HERMANN, D’ALTILIA ALESSIO, DE ANGELIS CRISTINA, DE ROBBIO ALBERTO, DELL’AIA DESIREE, KESI ROBERTO, LANDI ROBERTO, LUZZI ILARIA, PATTI GINEVRA, PUTETTO TOMMASO, RIMONDETTO SIMONE, SARTORI MARIATERESA, SQUEO FEDERICA, VINCI RICCARDO
After a careful analysis of their works we have decided to give the prize to both: ALESSIO D’ALTILIA and FEDERICA CARBONE
We have chosen Alessio because he succeeded in updating the logo, while maintaining its structure and style.
Federica, on the contrary, gave a modern touch with a font and use of colors that, according to us, well represents the idea of change that we would like to show.
We thank all the students who took part in our competition. Their projects were wonderful and gave us the opportunity to evaluate different styles. We are going to organize a meeting at the school in the near future to give the prizes to the winners and to meet personally all these talented students.